About Bruce Kushnick
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Telecommunications Mag. Cover story, 1992, "...The Industry
Analyst" "Phonebill Fanatic" "Leading Visionary in the
Telecom Industry" "More Accurate than the
FCC" "Bitter Bell Critic" "Spearheading the
Revolution" "Investigative Telecom Research Entity" Internet News, 2001 "Organization Backed by Phone Money" Ken Johnson, Rep. Tauzin's Spokemen, 2001 |
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- "Telecom analyst ventures forth with documentation of big Baby Bell rip-offs" , Dr. Bob Metcalfe, Infoworld, January 26, 1998
- "The Trail of Broken Promises: Former consultant uses pen to battle the Baby Bells". By David S. Isenberg, America's Networks, November 1998
- Articles, quoted
Bruce Kushnick,Executive Director, New Networks Institute (NNI), has been a respected telecommunications analyst and visionary for over 20 years. During his career he has predicted the growth of numerous interactive information markets and services that have now become commonplace. For example, in 1985, while Senior Analyst for Link Resources, Kushnick predicted the explosive growth of 800 Services, voicemail and interactive voice services (Only 2% of businesses had voicemail in 1985, and now interactive voice is used for everything from automated banking to order placement).
Other reports he wrote while president of Strategic Telemedia predicted the rollout of Caller ID (1988), the creation and growth of "700" and "900" number services (1986) and even 900's stagnation (1990). He also created the 500 network, and coined such commonly used industry terms as "Intelligent 800", "Telemedia", "Interactive Voice", and "500 Caller Paid".
Over the last two decades he has advised clients including American Express, AT&T, MCI, Sprint, The Weather Channel, NTT, Ogilvy & Mather, Northern Telecom, British Telecom, Pacific Bell, and BellSouth on strategic and tactical issues relating to implementation of enhanced interactive communications.
Some of Kushnick's predictions have been highly controversial, such as his finding in 1992 that the Bells monopolies should be broken-up. He called it "Divestiture II", and was called a "phonebill fanatic" by the Washington Times. In 1993 he predicted that the fiber-optic Information Highway was not going to be built. A Washington Technology cover story in 1994 stated, "If telecom analyst Bruce Kushnick is telling the truth (and we think he is) anyone involved in building the forthcoming National Information Infrastructure had better read his report word for word." In 1995, Kushnick's report "Internot" predicted the Dot.Com crash.
Since 1992, in the public's interest, Kushnick and his associates have helped to establish class action suits, filed complaints with the FCC, and various public service commissions, requested investigations by the IRS, and has help to create of the Broadband Bill of Rights, a proposed piece of legislation .
Mr. Kushnick graduated from Brandeis University, and was a Special Graduate Student at both Harvard and MIT. Bruce is an accomplished composer and pianist and performed at Carnegie Recital Hall in 1990.