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About Bruce
Kushnick
Bruce
Kushnick, President, New Networks Institute (NNI),
has been a respected telecommunications analyst and
visionary for over 15 years. During his career he
has predicted the growth of numerous interactive
information markets and services that have now
become commonplace. For example, in 1985, while
Senior Analyst for Link Resources, Kushnick
predicted the explosive growth of voicemail and
interactive voice services (Only 2% of businesses
had voicemail in 1985, and now interactive voice is
used for everything from automated banking to order
placement).
Other
reports he wrote while president of Strategic
Telemedia predicted the rollout of Caller ID
(1987), the creation and growth of 700 and 900
number services (1986) and even 900's stagnation
(1990). He also coined such commonly used industry
terms as "Intelligent 800", "Telemedia",
"Interactive Voice", and "500 Caller Paid".
Some of
Kushnick's predictions have been highly
controversial, such as his finding in 1993 that the
Information Highway was not going to be built. A
Washington Technology cover story in 1994 stated,
"If telecom analyst Bruce Kushnick is telling the
truth (and we think he is) anyone involved in
building the forthcoming National Information
Infrastructure had better read his report word for
word."
Over the
last decade he has advised clients (including
American Express, AT&T, MCI, Sprint, The
Weather Channel, NTT, Ogilvy & Mather, Northern
Telecom, British Telecom, Pacific Bell, and
BellSouth) on strategic and tactical issues
relating to implementation of enhanced interactive
communications. Also, Bruce is frequently quoted in
the media, from The Washington Post to Interactive
Age to CNN, and has delivered keynote addresses on
telecommunications topics worldwide. Mr. Kushnick
graduated from Brandeis University, and was a
Special Graduate Student at both Harvard and MIT.
Bruce is an accomplished composer and pianist and
performed at Carnegie Recital Hall in
1990.
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Order
the book
Sample
the Book
Foreward
by Dr. Robert Metcalfe
Preface
How
I Came to Write this
Book
What's
In the Book: The Info-Scandal
Roadmap
Table
of Contents
Chapter
1: Promises, Promises The Future is Always
Chapter
4: Case Study: Opportunity New Jersey, An I-Way
Failure
About
the author
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